The Super Bowl may be the one time of the year when people actually want to see the commercials. How did this year’s crop stack up? Take a look at some of the ads shown during this year’s game.
The big talker before the game seemed to be Tim Tebow’s anti-abortion ad starring his mother, Pam Tebow. The result: a nice 30-second spot in which a mother speaks of her love for a son who almost didn’t make it into this world. Focus on the Family, founded by James Dobson, was the group behind the ad. All in all, it didn’t live up to the hype.
This seems to be the most fun of the underwear-driven Super Bowl Ads, but that is not the reason so many internet searchers are interested in the commercial. Dockers is offering a free pair of khaki pants to the first 2,010 people to enter.
“That was a surprising ad because it was incredibly understated and very gentle,” said Tim Calkins, marketing professor at the Kellogg Super Bowl Advertising Review. “You could see that they were trying to avoid polarizing people.”
“I will empty the dishwasher and carry around your lip balm, but I will cut lose in my Dodge Charger,” said Calkins, describing the content and message of the ads.Super Bowl ads: An appeal to family By Aaron Smith, staff writer February 7, 2010: 10:44 PM ET NEW YORK (CNNMoney.com) — While the themes in this year’s Super Bowl ads ran the gamut from poking fun of emasculated males to take-offs on popular TV shows.